Jennifer Carole, also known as The Lawyer’s Daughter, is a published writer and podcaster who tells the story of her father and stepmother’s murder in a small town. Over the years, the case goes cold. Nearly forty years later, the murders are connected and used to catch the Golden State Killer through the DNA recovered from her stepmother. Professionally, Jen is an accomplished integrated marketing strategist with over 25 years of experience, mostly as a marketing consultant in high tech, including over 30 companies ranging from Fortune 50 to start-ups, B2B to B2C. Relying on insights gained from exposure to so many business models, Jennifer's expertise in brand development, integrated marketing, content creation, research, and user experience has consistently driven engagement, elevated brand visibility, and increased revenue. Notable achievements include generating $33 million in pipeline as Marketing VP at Bromium Cybersecurity and spearheading a website overhaul improving lead generation for Venafi Cybersecurity. As Director of Brand at Adobe, she led the charge by giving Adobe a consumer presence in retail. At Siegel & Gale, Inc., a Saatchi and Saatchi Company, she provided branding and marketing recommendations for universities and consumer products like Home Savings, Bank of America, First Interstate Bank, and Pacific Bell. Jennifer created content using the Carnegie Mellon simplified English and information hierarchy techniques, skills she still uses today. Jennifer won the Platinum Blogger Award from Cisco Systems in 2011 and various Addy Awards for outstanding content. For fun, she runs a cat preschool, which is to say, she has way too many cats, designed to reinforce the cat lady cliché and wait for it; she loves to crochet. You can purchase her crochet items by visiting her website.
Two days have passed since seeing DeAngelo in court. There’s a dream I’ve been having since he was arrested that’s clearly from my own imagination and subconscious. In the dream, I am Charlene and watching Charlene at the same time – in that mystical way dreams commingle themes. I’m feeling his breath on me and… More Seeing DeAngelo for the First Time – Part Two
I knew it would be tough to sleep. I felt the dread building into the evening and so I decided half a Xanax would help. Not so much. When the clock flipped to 1:30am, I was still talking to myself. I need sleep. I have to be up early. I was afraid the alarm wouldn’t… More Today I Saw Joseph DeAngelo, The Golden State Killer, In Person for the First Time
Charlie’s Cafe is where the Golden State Killer liked to eat. Good on them for putting up with the lousy patron. Leave an extra few bucks for the staff – they dodged a bullet. PS: Sac County jail, he apparently LOVES cheese. When I have a hard time writing, I know it’s usually because my… More Preparing to Attend Tomorrow’s Golden State Killer Hearing
The press release below went out on May 11 regarding the on-going discussions among the district attorneys and the right venue for trying the Golden State Killer (I still can’t bear to use his name). The pros and cons of different locations. Since my dad was a lawyer, we have old friends who have shared… More Venue Decision for Golden State Killer: Where Will We Hold the Trial
The Golden State Killer has been caught. I know we still have miles to go before there’s a conviction, but based on DNA, we got him. In March 1980, my father and stepmother were murdered in Ventura, California. For twenty years, we thought this was a horrendous murder in a small town. And then the… More The Golden State Killer Has Been Caught
In the spring of 2012, I joined a rag tag group of people at Financial Engines to kick off their social media efforts. Because it’s heavily regulated – finance and investing – tackling social media was very different from my other clients. Everything we did had to be approved by compliance. Everything – including tweets… More Oh Yeah – You’re Looking at a Retirement Savings Expert Right Here
As a content provider – I think I must spend at least thirty percent of my life creating content for clients – I have become pretty good at using content as a digital marketing tool. There are so many ways to tell stories these days and it doesn’t have to be only via prose. In… More Turning Infographics into Real Time Dynamic Marketing Tools is a Win for Business
I’ve been working with Financial Engines for a couple years now and one of the bigger projects has been their Social Security Planner. Typically their products are only available to employees whose employer buys the Financial Engines services. But today they launched a product that’s available to anyone at no charge! All you have to… More Financial Engines Delivers a Social Security Planner Everyone Can Use
It’s been a year since I’ve blogged which is a bad testament to a good year! It’s been busy with lots of great projects that I have neglected to share and so it’s time to catch-up. The first one is a biggie for the Hoover Institution! The Hoover Institution hired WebEnertia to re-do their website.… More Hoover Institution Debuts New Website and It’s Very Cool
I realized the other day, I have no idea where our iPad is. It’s first generation (damned early adopters) and when we got it, we could barely put it down. It was always on the coffee table ready for game playing, email checking or Googling some weird fact or question we had about something we… More Funkafied Technology Or How the User Experience Dictates Function