Update: Did not see this press release yesterday. It explains more about the approach to the series and mentions victims! I’m still worried this will romanticize one person (Michelle), but she did write the book! 

I didn’t realize HBO was going to drop the teaser on Sunday and it did catch me a bit off-guard. I always do my best to share real-time feelings about these things, so let’s do that. I’m writing first because I need to be thoughtful about what I say.

It’s no secret I didn’t know who Michelle McNamara was or that she was working on a book. I blogged about that as part of the book event held in Citrus Heights, attended by Patton Oswalt, Paul Haynes and Billy Jensen.

Michelle didn’t talk to the Smith’s for the book, and as I mentioned, instead referred to a series of articles that I probably hate more than anything else out there because it was inaccurate, salacious and forgot a whole kid – my brother Jay. How can someone pretend to be a reporter and literally leave out a child. It caused hurt and it stuck in my craw. I was doing interviews – always willing to help anyone or anything that would help catch our killer. But we didn’t hear a word from anyone on the McNamara team. I’ll admit, it’s disappointing. But that’s history, let’s move forward.

[embedyt] https://www.youtube.com/watch?v=DTNHJETw0S8[/embedyt]

HBO did many interviews with the victims

I can’t talk about it in-depth, but I assume they also did interviews with law enforcement and others who dedicated their lives to finding this man. I hope they did. The victims I’ve spoken with about the interviews thought they were comprehensive, thoughtful and for us, deeply personal. For some, it’s the first time they’ve publicly told their stories. While I can’t speak for the others, I know I was honest, vulnerable and willing to help HBO tell our story. The reason I did it was specifically to respect my dad and stepmom who were robbed of their lives at the hands of a maniac.

The intersection of entertainment and true crime

One benefit I have about telling my story is I don’t have to answer to anyone other than my family. Whatever I do, I try to do it thoughtfully because isn’t just my story, it belongs to my brothers too. I also don’t do it for entertainment. I mean if you are entertained, that’s great, but for me, it’s real-time therapy as I work to understand everything happening and essentially summarize it for consumption. When I’m writing or talking, I feel more like a teacher than anything else.

But now imagine being a studio that must profit off the storytelling. The book gets optioned – meaning they license the rights to make a film based on the book – and now you must create something that will make money for the studio. How do you do that? What creative choices will you make? Will you include some “star power” to make sure it has mass market appeal? Will you conduct re-enactments to depict the crimes? Will you edit interviews in a way that increases the entertainment value while maybe compromising the intent? This is the hot mess that truly lies in the hands of the creative team.

I have zero clue about how HBO will do this. I’ve already exchanged tweets with Liz Garbus, Director, yesterday (and she’s agreed to an interview later!), and she shared one from Kris Pedretti (victim #10 and her tweet is gold). Liz’s reputation is outstanding and I have faith in her desire to tell our story with compassion and empathy. Not only that, but her team sang her praises and comported themselves in a way that’s consistent with what I learned about her.

Then why did the teaser knock me sideways

Man, the teaser bugs me. It’s bugging a few of the victims. But we also know, we need to get over ourselves. I think the first misstep was setting our expectations – and honestly, I even think they intended to manage this – but it just got bungled. We did hear promotion would be starting soon. What we didn’t hear was it would 100% focus on Michelle. It’s nothing like what we expected – and it’s just a teaser– we get it. It’s entertainment first and then it’s storytelling. It’s a sixty second teaser. Get a grip. You’re in marketing Jen, what part of this surprises you?

Just the part where I let my guard down.

Seriously. I also wasn’t prepared for the squeals of delight on Billy Jensen’s twitter feed as his fans, and let’s be honest, he has fans and that’s a good thing, but his fans are super happy for him. Alas, all I could think today was damn folks, people died. People were raped. So many lives were tipped over because of DeAngelo, but sure, add memes and emojis and celebrate. How’s that for some honestly. It is hard to look at but that’s only because it’s inherently weird that other people are making money off your traumatic event. I’ve talked about the Golden State Killer economy. With a few exceptions, I don’t have a problem with it.

This is just the beginning

It’s a teaser designed to sell the series. Got it. It’s going to play out over six episodes, and I believe will tell the story from many points of view. My hope is it champions the strength of the people who’ve survived. My hope is this will help people understand what happened in the 70s and 80s. My hope is we get DeAngelo in a courtroom so this perpetual anxiety I have that this guy’s going to escape conviction by dying finally disappears.

I’m genuinely interested in your thoughts about the teaser. Leave a comment here or chat me up on Twitter!