If social media scares you – and based on a new study this isn’t a bad assumption – you don’t have to jump in with both feet. In fact, there are three easy ways you can get your feet wet without making a huge commitment. And you can help your brand. This isn’t size specific… More Three (Social Media) Things You Can Do Right Now to Help Your Brand

We just wrapped a study with a proprietary panel looking at an online tool that would normally be considered a “business product” focusing on the user experience and new features. But we did something a little bit different. We threw our teen panel into the mix. This younger audience really shifted the results.   As… More The Value of Youth as an Emerging Market: Key Requirements for Online Services

Guest Blog: Quinn is an avid Apple fan and an active member of our teen panel. When the news of Apple’s iPad hit last week, she was all over it. Quinn lives in the Midwest and is 13 years old. As a teenager, she offers us a unique perspective on how young people received the… More The Apple iPad: Quinn Provides a Teen’s Point of View

When you think about it, nearly everything comes down to the user experience. Which phone you choose, which software packages you end up keeping, which car you drive – hmmm, maybe even which person you chose for your partner!? How well something works for you really matters. If you still don’t believe me, go look… More It’s Still All About the User Experience: Think Shoes!

It was hard to fall asleep last night. My head was reeling with ideas from the first day at Ypulse. With a great turnout, hosting a variety of people from all over, we listened, talked and tweeted our way through a series of great presentations. I figured I would jump on the blog this morning… More Day One at Ypulse Youth Marketing Mashup a Success!