Build Your Personal Brand Pt 2 with Jennifer Carole

Today I take you through the rest of the personal brand building exercise where we focus on what motivates you and what makes you special. In the last episode, I had you figure out your current mission statement. By going through those steps, you should have identified what you want to do based on what’s important to you. Now we’re going to take it one step further.

Listen to today’s show and then use the information below to help you map out your personal brand plan.

Or listen to the podcast

Here are the steps for building your personal brand.

Before we get into the details, here’s the end game. You’ll have a simple chart that describes

  • The problem you solve
  • Why you’re the person to solve it
  • Proof that you’re the right person

This will help you hone your resume, write a good cover letter and focus your personal marketing.

Before you do that, first take a minute and check-in on your values. Answer these questions:

  • What matters most to you
  • What have you expressed
  • What do you feel compelled to express but haven’t

Now, back to the hard stuff. With the mission statement work you did last week, and your values clearly identified, answer these two questions:

  • What is the problem you solve?
  • Now, this is harder, but it’s important, write it from the other’s point of view (client, hiring manager, etc.).

Now figure if you’re the right person for the task. What are your attributes: a blend of skills, personality, and reading the room.

  • Make a list of skills
  • Make a list of personality traits
  • Think about why you fit from their perspective

Now prove it. This is where all that experience comes in.

  • If you make an assertion – “I’m excellent at…” then you need to be able to prove it.

Proof comes in many forms:

  • Data – how many, how often, budget numbers, comparison
  • Testimonials – client lists, quotes, endorsements, memberships, awards
  • Visual proof – photos, demonstrations

And now bring it all together. I literally use a form. Here it is! Personal Brand Plan

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Build Your Personal Brand Part 1 with Jennifer Carole

As an experienced marketer who happens to love brand, one of the things I’ve often coached (mentored, advised) people on is building their personal brand. Here’s what that means: helping people articulate what they stand for and who they are in a way that’s personal, relateable and memorable.

Today, in part one, I am adding something new to my approach. Based on information I learned in coaching school, I want to start with helping you do a personal exercise to identify what matters most to you to clarify your direction.

Setting intention has been shown to be a powerful way to get what you want. So before we get into the steps I usually take, let’s start here. If you struggle with the exercise, you might want to start with the Wheel of Life to help clarify your priorities. Let me know what you think!

Or listen to the podcast

Here’s the exercise

Preface: you can do this at any time. Doing this today, will reflect how you’re feeling today. Things might change, so you might want to revisit this exercise when your circumstances or perspective change.

On a piece of paper, draw four columns across the page. You can label them 1, 2, 3, 4 so if I refer to it, you’ll know which column.

In column 1: write down the three things you want most out of life right now.

In column 2: write down three things you’d like to do in your lifetime.

In column 3: write down three things that make you unique. (Yes, there are things that make you unique – it doesn’t mean other people don’t also have these traits, but in you, it’s special.)

In column 4: write down three improvements you can undertake (things you want to change, improve, create).

Now, for each column, choose one thing that really resonates for you. The one that speaks to you, maybe feels most true or most important.

Now the reveal

This works a bit like MadLibs. Write a sentence that goes like this:

I will [insert your column four choice here], using my [insert your column three choice here], to accomplish [insert your column two choice here], and in so doing, also [insert your column one choice here].

This is your new mission statement! If you want to share, shoot me an email. I’d love to hear what it is!

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