Build Your Personal Brand Pt 2 with Jennifer Carole

Today I take you through the rest of the personal brand building exercise where we focus on what motivates you and what makes you special. In the last episode, I had you figure out your current mission statement. By going through those steps, you should have identified what you want to do based on what’s… More Build Your Personal Brand Pt 2 with Jennifer Carole

Build Your Personal Brand Part 1 with Jennifer Carole

As an experienced marketer who happens to love brand, one of the things I’ve often coached (mentored, advised) people on is building their personal brand. Here’s what that means: helping people articulate what they stand for and who they are in a way that’s personal, relateable and memorable. Today, in part one, I am adding… More Build Your Personal Brand Part 1 with Jennifer Carole

Hoover Institution Debuts New Website and It’s Very Cool

It’s been a year since I’ve blogged which is a bad testament to a good year! It’s been busy with lots of great projects that I have neglected to share and so it’s time to catch-up. The first one is a biggie for the Hoover Institution! The Hoover Institution hired WebEnertia to re-do their website.… More Hoover Institution Debuts New Website and It’s Very Cool