Jennifer Carole, also known as The Lawyer’s Daughter, is a published writer and podcaster who tells the story of her father and stepmother’s murder in a small town. Over the years, the case goes cold. Nearly forty years later, the murders are connected and used to catch the Golden State Killer through the DNA recovered from her stepmother. Professionally, Jen is an accomplished integrated marketing strategist with over 25 years of experience, mostly as a marketing consultant in high tech, including over 30 companies ranging from Fortune 50 to start-ups, B2B to B2C. Relying on insights gained from exposure to so many business models, Jennifer's expertise in brand development, integrated marketing, content creation, research, and user experience has consistently driven engagement, elevated brand visibility, and increased revenue. Notable achievements include generating $33 million in pipeline as Marketing VP at Bromium Cybersecurity and spearheading a website overhaul improving lead generation for Venafi Cybersecurity. As Director of Brand at Adobe, she led the charge by giving Adobe a consumer presence in retail. At Siegel & Gale, Inc., a Saatchi and Saatchi Company, she provided branding and marketing recommendations for universities and consumer products like Home Savings, Bank of America, First Interstate Bank, and Pacific Bell. Jennifer created content using the Carnegie Mellon simplified English and information hierarchy techniques, skills she still uses today. Jennifer won the Platinum Blogger Award from Cisco Systems in 2011 and various Addy Awards for outstanding content. For fun, she runs a cat preschool, which is to say, she has way too many cats, designed to reinforce the cat lady cliché and wait for it; she loves to crochet. You can purchase her crochet items by visiting her website.
In our family, we celebrate any holiday that involves presents and candy. Gotta say I truly appreciate that about my mom. She made sure we had traditions and celebrations and good memories. I think that’s why I love fall so much. It would start with the Ventura County Fair that used to be in late… More Lyman and Charlene Smith’s Secret Christmas Wedding, December 12, 1975
When Katie was born, the joke was she was born unto a family twig. We have no real family tree. I mean we do but it’s small. My dad’s family were definitely not breeders. Sure my dad had three kids, but if you asked him, that was because he had good genes (do you know… More The Mysterious Case of Anne Penn
It’s no secret you know I grew up in a household of Democrats. My dad was fierce about justice for all, equality, civil rights and human rights. He was sexist as hell but after that, I saw him out in the community as a fair man committed to community and hard work. It’s no surprise… More Busted | Five Myths About the Smith Family
My family isn’t really into funerals. Thankfully, I’ve been to very few in my life but the one I remember the most was my grandmother’s brother. They called him “Unc” (short for uncle) and he was the mischief-maker. The one who would steal the fudge frosting my mom would take off her cupcake and try… More Lyman and Charlene Smith’s Funeral | What I Remember
I have this fantasy of buying one of those sheds from Home Depot and having a friend sheet rock the thing, add some electricity and then make it the most girly place possible (that’s my taste, romantic, soft, flowery). There’d be a super big comfy chair, a laptop desk and it would smell like spring… More So Now What? Kavanaugh, Trauma, Healing and Moving Forward
Yesterday Sacramento was able to announce the arrest of another monster. Terrorist. Piece of human excrement. The NorCal Rapist was identified via DNA and he’s in custody. Not to completely freak you out, but he worked at UC Berkeley – surrounded by women who clearly had no idea there was a predator in their midst.… More My Life Has Been Incredibly Different Since the Arrest of Joseph DeAngelo
In just a few days, the names of the 9/11 victims will be read again in New York. I can’t listen to them. It tears me up and it’s been 17 years! I get lost thinking about all the little things like did they have kids (who are now grown) or were they engaged or… More Court Date Aug 23 | Twenty-Six New Charges for Joseph DeAngelo
When the FBI released the news about the Golden State Killer, the Orlando shooting massacre happened and took over the news. Today, when the DeAngelo press conference went live, Cohen was heading to court and the Manafort verdict was coming in. Our poor law enforcement folks can’t get a break! But it’s all good. On… More Top Five Reasons Having the DeAngelo Trial in Sacramento is Pure Gold
The week before DeAngelo’s arrest, I had worked a trade show called RSAC. It’s the biggest cybersecurity show in the US. It happens in San Francisco and I did it while on a crutch (busted up leg) and launching a huge PR campaign. The cover image is from one of our event buttons – it just… More The Day of the Arrest: How I Learned DeAngelo Had Been Caught
My grandmother’s piano sat in our front room. It’s dark cherry and well-worn and every Smith kid had to take piano lessons. I wasn’t that great at playing conventionally, but I was good at playing a song by ear. I could read music and loved all things Billy Joel and Elton John. I aspired to… More The Day We Learned My Dad and Charlene Were Dead