Build Your Personal Brand Part 1 with Jennifer Carole

As an experienced marketer who happens to love brand, one of the things I’ve often coached (mentored, advised) people on is building their personal brand. Here’s what that means: helping people articulate what they stand for and who they are in a way that’s personal, relateable and memorable.

Today, in part one, I am adding something new to my approach. Based on information I learned in coaching school, I want to start with helping you do a personal exercise to identify what matters most to you to clarify your direction.

Setting intention has been shown to be a powerful way to get what you want. So before we get into the steps I usually take, let’s start here. If you struggle with the exercise, you might want to start with the Wheel of Life to help clarify your priorities. Let me know what you think!

Or listen to the podcast

Here’s the exercise

Preface: you can do this at any time. Doing this today, will reflect how you’re feeling today. Things might change, so you might want to revisit this exercise when your circumstances or perspective change.

On a piece of paper, draw four columns across the page. You can label them 1, 2, 3, 4 so if I refer to it, you’ll know which column.

In column 1: write down the three things you want most out of life right now.

In column 2: write down three things you’d like to do in your lifetime.

In column 3: write down three things that make you unique. (Yes, there are things that make you unique – it doesn’t mean other people don’t also have these traits, but in you, it’s special.)

In column 4: write down three improvements you can undertake (things you want to change, improve, create).

Now, for each column, choose one thing that really resonates for you. The one that speaks to you, maybe feels most true or most important.

Now the reveal

This works a bit like MadLibs. Write a sentence that goes like this:

I will [insert your column four choice here], using my [insert your column three choice here], to accomplish [insert your column two choice here], and in so doing, also [insert your column one choice here].

This is your new mission statement! If you want to share, shoot me an email. I’d love to hear what it is!

ELI Assessment 50% off

 

Family Feud: Three Generations Compete on the Wii Fit!

I had no idea what I was getting into. Sure I wanted to try the new Wii Fit. It sounded great. Only I blew it. I didn’t preorder it – what was I thinking – and no matter how I tried, I couldn’t find it locally. And then it happened. Kismet. Chance. Divine intervention. I got a Wii Fit.

As usual, we put the new toy to the three-generation field test. I started – privately – because there was no need to share my weight, body mass index or Wii Fit age with everyone else. I mean, I am testing the product, why do I need to share anything else? The bad news, my little “Mii” who represents me in the game gave away the bad news. Both my mom and my daughter laughed when they saw my plump little me welcoming them to the game.

The humiliating initiation was strikingly similar to that first session at the gym when the great looking 20 year old athletic “trainer” weighs you in and does your measurements and then enthusiastically says, “okay, let’s get started!” The upside? This is a machine and I can mock it as much as I want. I went through as many games as I could, working my booty through yoga, balance, aerobics and strength training. Did I mention humiliation yet?

Both my mom and my daughter tried each of the games and did well and some and failed at others. I have to say it was nice to see the playing field leveled and it turns out each of us is better at one particular area.

Mom, who’s 70, is really good at yoga. She thinks it’s because she goes to Curves. I think it’s because she’s retired and spends most of her day breathing.

Katie is really good at balance. At eight years old, she’s still lower to the ground and hasn’t experienced her first hang over. I give her time, she’ll get crooked soon enough.

As for me, who would have thought I would excel at aerobics? At 46, I am anything but athletic, but I have always been able to take a punch, I can still carry the kid to bed and chase a group of school kids on a field trip. I also really like to dance – all that booty shaking of mine paid off. I have rhythm and can hula hoop with the pros (well, not really, but on the Wii Fit – booya)!

I have my goals set – a great feature – for this month and I have committed to using it to work out at least 20 minutes every day (folks are reporting how they are doing in online diaries). It’s pretty fun and it is getting me moving in ways I would have never managed on my own. I will let you know in a month if there are any “results” worth mentioning.

Is it worth the investment? You can check out the personal reviews. It’s about the same price as a month’s membership at the gym. I woke up this morning with an achy butt, er um, glutes and a burning in my abdomen. Something must be happening because those were some new muscle groups getting my attention. I think it’s worth it and the whole family can benefit. I mean, I will never be able to do what that woman in the video below can do, but I want to meet the guy over 40 who can! (I mean seriously, I want to meet you!)

Did You Purchase a Wii Fit at Best Buy? Maybe You Were Put on Hold…

I was supposed to be at the store today at 10am when the product hit the shelves. I stupidly didn’t pre-order. This has been a busy week and I just didn’t pay any attention to what was going on. So, thanks to a conference call that ran long, I didn’t get to the store on time and didn’t get the Wii Fit. Bummer. But I did get a story.

My hunt started at Circuit City – got there too late. So I ran across the parking lot to Toys R Us – the last product just sold minutes before. Okay, I will try the new Best Buy that just arrived in our one-horse town. Maybe it’s not on people’s radar yet. I am an idiot, of course it was but they offered me something the others did not – customer service. So I made my way to the desk where I was greet by an incredibly nice young person, let’s call her Susan.

Susan did her best to locate a Wii Fit for me while she handled the calls coming in to the customer service desk. She ably put calls on hold and searched for other employees to field the calls. But then everything went wrong. It seems that Susan can surf the net, manage the vast online inventory management system for Best Buy, handle a two-way in her ear, but she can’t figure out how to get a call off hold.

I watched as customer after customer was put on hold only to see two smart women and then a manager struggle to “figure out” the phone system. It was a Cisco phone and I used one a few years ago when I contracted for Cisco so I offered to help. But I was no help at all. “This thing is so old fashioned,” Susan exclaimed as she slammed down the receiver. She had every intention of delivering good service, but it simply wasn’t possible to get the call back.

“We haven’t been trained on the phones yet,” said the manager. Trained. Hmm. These youngsters seemed to have all the other elaborate systems down. Could it be this really was “old” technology? Or maybe it was just too complex. Did someone overlook the user experience?

I want everyone in Santa Cruz that called near the lunch hour today to know the good people at Best Buy really did want to help you, but once your call was put on hold, it was lost; simply gone. As for business phones, we might want to think about making them a bit more intuitive.

As I was leaving the store – without any Wii Fit – I thanked Susan for all her help and for giving me fodder for my blog. And I could hear the phone ringing. Again.