The folks at KissMetrics write an excellent blog post on the 10 Elements of a Successful Social Media Profile. They make great points about consistency across profiles and authenticity in posting (like use a photo of yourself  for your personal profiles, not an avatar or object).

Creating a successful social media profile for your company is as important as doing it for yourself. Using these points as a guideline for your company can help you create a clear, unified voice that customers will recognize no matter where they find your business – on Facebook, your website, on Twitter or LinkedIn.

We can help you create this identity. With our background in brand marketing and social media, we can help you define your company’s personality and then establish a social media strategy for on-going engagement and listening. Let’s us know how we can help.