Jennifer Carole, also known as The Lawyer’s Daughter, is a published writer and podcaster who tells the story of her father and stepmother’s murder in a small town. Over the years, the case goes cold. Nearly forty years later, the murders are connected and used to catch the Golden State Killer through the DNA recovered from her stepmother. Professionally, Jen is an accomplished integrated marketing strategist with over 25 years of experience, mostly as a marketing consultant in high tech, including over 30 companies ranging from Fortune 50 to start-ups, B2B to B2C. Relying on insights gained from exposure to so many business models, Jennifer's expertise in brand development, integrated marketing, content creation, research, and user experience has consistently driven engagement, elevated brand visibility, and increased revenue. Notable achievements include generating $33 million in pipeline as Marketing VP at Bromium Cybersecurity and spearheading a website overhaul improving lead generation for Venafi Cybersecurity. As Director of Brand at Adobe, she led the charge by giving Adobe a consumer presence in retail. At Siegel & Gale, Inc., a Saatchi and Saatchi Company, she provided branding and marketing recommendations for universities and consumer products like Home Savings, Bank of America, First Interstate Bank, and Pacific Bell. Jennifer created content using the Carnegie Mellon simplified English and information hierarchy techniques, skills she still uses today. Jennifer won the Platinum Blogger Award from Cisco Systems in 2011 and various Addy Awards for outstanding content. For fun, she runs a cat preschool, which is to say, she has way too many cats, designed to reinforce the cat lady cliché and wait for it; she loves to crochet. You can purchase her crochet items by visiting her website.
Tyler Headley is a sophomore attending high school in the Pacific Northwest. He writes for us about tech, the user experience and social media – and his ideas about making changes that match the lifestyle of today’s youth. If you have questions for Ty, please leave a comment below. When you walk into a… More Get Technology Off My Back: Teenage POV on the Need for Tech Integration
MZ at the helm, making talk radio happen! When KGO decided to crush it’s listeners by firing their talent and moving from talk to all news, I was devastated. Until the change, I didn’t realize how much the rhythms and sounds of the station were my queues for daily living. News on the hour helped… More My Debut on KSCO Radio! It was Thrilling!
We are thrilled to welcome a new client: Animoto! If you haven’t played with Animoto yet, we invite you to give it a try! We did this little capabilites video for Listen2Youth with the Animoto Plus product (which is rather affordable and my daughter Katie already has her eye on it to make her next… More New Client: Animoto Helps Us Promote Our Business
The folks at KissMetrics write an excellent blog post on the 10 Elements of a Successful Social Media Profile. They make great points about consistency across profiles and authenticity in posting (like use a photo of yourself for your personal profiles, not an avatar or object). Creating a successful social media profile for your company is as… More KissMetrics Offers Great Tips for Creating Your Social Media Profile
If social media scares you – and based on a new study this isn’t a bad assumption – you don’t have to jump in with both feet. In fact, there are three easy ways you can get your feet wet without making a huge commitment. And you can help your brand. This isn’t size specific… More Three (Social Media) Things You Can Do Right Now to Help Your Brand
We just wrapped a study with a proprietary panel looking at an online tool that would normally be considered a “business product” focusing on the user experience and new features. But we did something a little bit different. We threw our teen panel into the mix. This younger audience really shifted the results. As… More The Value of Youth as an Emerging Market: Key Requirements for Online Services
Guest Blog: Quinn is an avid Apple fan and an active member of our teen panel. When the news of Apple’s iPad hit last week, she was all over it. Quinn lives in the Midwest and is 13 years old. As a teenager, she offers us a unique perspective on how young people received the… More The Apple iPad: Quinn Provides a Teen’s Point of View
Listen2Youth works with Cisco WebEx on social media and we just published a fun two-part blog on the unintended consequences of not paying attention during an online meeting. We thought you might enjoy reading the articles! Part One is here and you can catch Part Two here. Let’s us know what you think! If you use… More Don’t Let This Happen to You! Online Meeting Embarassing Moments
When you think about it, nearly everything comes down to the user experience. Which phone you choose, which software packages you end up keeping, which car you drive – hmmm, maybe even which person you chose for your partner!? How well something works for you really matters. If you still don’t believe me, go look… More It’s Still All About the User Experience: Think Shoes!
It was hard to fall asleep last night. My head was reeling with ideas from the first day at Ypulse. With a great turnout, hosting a variety of people from all over, we listened, talked and tweeted our way through a series of great presentations. I figured I would jump on the blog this morning… More Day One at Ypulse Youth Marketing Mashup a Success!