Category: Marketing

Is Disney Trying to Keep Parents Out of the Loop?

Last week I sat through three different sessions at the Ypulse National Mashup (a great event) where I heard from three different representatives from Disney: one from Disney Interactive, one from Disney Mobile and one from Disney Music. The Disney Music presentation was near the end of the conference and I left his talk feeling […]

Did You Purchase a Wii Fit at Best Buy? Maybe You Were Put on Hold…

I was supposed to be at the store today at 10am when the product hit the shelves. I stupidly didn’t pre-order. This has been a busy week and I just didn’t pay any attention to what was going on. So, thanks to a conference call that ran long, I didn’t get to the store on […]

Kids and Tech: Are we Googling our Way to a Stratified Society?

These are strange times. I listen to the news and worry about the price of gas, global warming and if my child will have a future. It’s almost surreal and yet I realize my parents and my grandparents also had things to worry about as they raised their children. While my mind swirls with “big […]

Burger King, McDonalds: My Daughter Asks, “Why are fast food meal toys so stupid?”

Yep, that’s what she asks every time we order a kids meal at a fast food restaurant. She’s eight and has actually been asking this for a long time. Over the years, we have accumulated – like millions of household across America – tons of fast food toy crap. Little plastic things that really don’t […]