Category: Marketing

Marketing has been my passion. I think I started around age three when I tried to market my new baby brother out of the family. I mean who really wants to share their parents with new babies?

I have worked for consumer companies, business to business, and everything in between. From Octel – where we sold voicemail before email became popular – seriously – to Second Life where everyone used avatars to do weird things to cybersecurity, I’ve been committed to helping my clients succeed.

These blogs are observations, case studies and insights I gained while doing the work.

Posted atJanuary 6, 2010May 9, 2018InMarketing1

It’s Still All About the User Experience: Think Shoes!

When you think about it, nearly everything comes down to the user experience. Which phone you choose, which software packages you end up keeping, whichContinue ReadingIt’s Still All About the User Experience: Think Shoes!

Posted atJune 2, 2009May 9, 2018InMarketing

Day One at Ypulse Youth Marketing Mashup a Success!

It was hard to fall asleep last night. My head was reeling with ideas from the first day at Ypulse. With a great turnout, hostingContinue ReadingDay One at Ypulse Youth Marketing Mashup a Success!

Posted atMay 8, 2009InMarketing

Meet Listen2Youth at Tech Titans SD Forum Event

Join us on Wednesday, May 13 in Palo Alto to learn how today’s teens are also today’s entrepreneurs. SD Forum is hosting an event thatContinue ReadingMeet Listen2Youth at Tech Titans SD Forum Event

Posted atNovember 28, 2008InMarketing

Dear TiVo: Help Me Find New Music

An open letter to TiVo: Dear TiVo: You know I love you (and I am not alone). Without you, I would rarely – if everContinue ReadingDear TiVo: Help Me Find New Music

Posted atJuly 21, 2008November 1, 2019InMarketing

Is Disney Trying to Keep Parents Out of the Loop?

Last week I sat through three different sessions at the Ypulse National Mashup (a great event) where I heard from three different representatives from Disney:Continue ReadingIs Disney Trying to Keep Parents Out of the Loop?

Best Buy

Posted atMay 21, 2008November 1, 2019InMarketing

Did You Purchase a Wii Fit at Best Buy? Maybe You Were Put on Hold…

I was supposed to be at the store today at 10am when the product hit the shelves. I stupidly didn’t pre-order. This has been aContinue ReadingDid You Purchase a Wii Fit at Best Buy? Maybe You Were Put on Hold…

societal change

Posted atMay 6, 2008November 1, 2019InMarketing

Kids and Tech: Are we Googling our Way to a Stratified Society?

These are strange times. I listen to the news and worry about the price of gas, global warming and if my child will have aContinue ReadingKids and Tech: Are we Googling our Way to a Stratified Society?

Fast food toys - are they necessary?

Posted atMarch 25, 2008November 1, 2019InMarketing4

Burger King, McDonalds: My Daughter Asks, “Why are fast food meal toys so stupid?”

Yep, that’s what she asks every time we order a kids meal at a fast food restaurant. She’s eight and has actually been asking thisContinue ReadingBurger King, McDonalds: My Daughter Asks, “Why are fast food meal toys so stupid?”