Listen2Youth Brings Silicon Valley Social Media Tips to CALPA

 

  I am a huge fan of California’s state parks. It’s like our parks are part of my DNA. My mom worked at Henry Cowell, I served on our local Friends of the Santa Cruz State Parks board. More importantly, as a resident of Santa Cruz County, I have been spoiled by the accessibility of… More Listen2Youth Brings Silicon Valley Social Media Tips to CALPA

Get Technology Off My Back: Teenage POV on the Need for Tech Integration

 

  Tyler Headley is a sophomore attending high school in the Pacific Northwest. He writes for us about tech, the user experience and social media – and his ideas about making changes that match the lifestyle of today’s youth. If you have questions for Ty, please leave a comment below.   When you walk into… More Get Technology Off My Back: Teenage POV on the Need for Tech Integration

The Value of Youth as an Emerging Market: Key Requirements for Online Services

 

  We just wrapped a study with a proprietary panel looking at an online tool that would normally be considered a “business product” focusing on the user experience and new features. But we did something a little bit different. We threw our teen panel into the mix. This younger audience really shifted the results.  … More The Value of Youth as an Emerging Market: Key Requirements for Online Services

It’s Still All About the User Experience: Think Shoes!

 

  When you think about it, nearly everything comes down to the user experience. Which phone you choose, which software packages you end up keeping, which car you drive – hmmm, maybe even which person you chose for your partner!? How well something works for you really matters. If you still don’t believe me, go… More It’s Still All About the User Experience: Think Shoes!

Five Reasons Attending the Ypulse Mashup Will Help Your Business

 

 On Monday, June 1st, another fantastic 2009 Ypulse Youth Marketing Mashup will kick off in San Francisco. If you aren’t already reading the daily Ypulse newsletter, you should be. But more importantly, if you haven’t figured out the value of attending the Mashup, let me give you a few good business reasons why you should.… More Five Reasons Attending the Ypulse Mashup Will Help Your Business

Kids and Tech: Are we Googling our Way to a Stratified Society?

 

 These are strange times. I listen to the news and worry about the price of gas, global warming and if my child will have a future. It’s almost surreal and yet I realize my parents and my grandparents also had things to worry about as they raised their children. While my mind swirls with “big… More Kids and Tech: Are we Googling our Way to a Stratified Society?

Burger King, McDonalds: My Daughter Asks, “Why are fast food meal toys so stupid?”

 

 Yep, that’s what she asks every time we order a kids meal at a fast food restaurant. She’s eight and has actually been asking this for a long time. Over the years, we have accumulated – like millions of household across America – tons of fast food toy crap. Little plastic things that really don’t… More Burger King, McDonalds: My Daughter Asks, “Why are fast food meal toys so stupid?”